A very superior quality brew and with superior breed of beans are known as Gourmet brew or Specialty brew. It tastes better than the rest and is very popular with connoisseurs and others. It is a highly appreciated cup of Joe which will illuminate your senses with the rich taste and unique aroma which you will not encounter with any other ordinary beans.
Where does it come from?
Such specialty brew is not available everywhere and is not just coming from anywhere. The top 20% of the Arabica beans grown and harvested from a few selected regions of the world and are given the term specialty. Sometimes it is called premium and sometimes gourmet interchangeably, but in fact, it is the best coffee beans in the world. The java industry takes immense effort in selecting such high quality beans and sourcing it either for or from for the purpose of roasting, brewing and importing.
What is so great about such specialty brew?
• The beans are not available everywhere as it grows in unique environmental conditions which are ideal for its production. You cannot find this cup of Joe available just in any brew bar; only the best bars in Fitzroy or cafes will be able to procure it to their customers.
• The beans take up distinctive flavors from the soil they are grown in.
• Even after being blended, the origins of the bean can be identified through its tastes and aroma.
• Consumers often have a lot of expectations from such brew types on the basis of the land, region or farm they are sourced from.
• All types of specialty brew with a few exceptions are made using Arabica beans grown in very high latitude places.
• They have stories related to their history which is worth telling as they can create great cultural and geographical lessons.
• The unique value of the birthplaces and quality should be protected.
• For instance, the term Java has become quite synonymous and is used as generic for coffee in our daily lives as well. Arabica was largely exported by Dutch colonists who cultivated such beans.
• Specific quality, characteristics and features of the beans are identified with specific regions. For instance, by Kona coffee, one can identify Hawaii; and by Blue Mountain Coffee, Jamaica is identified.
• The result of such identification is that the product is associated with the region they grow and thus such geographic indications are created.
• Most countries which grow coffee beans have developed association of growers, agencies and companies for dealing with the improvement of the cultivating, marketing and exporting of such beans.
These associations or community promotes rural development through infrastructure, education and medical facilities.